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Yandex is the dominant search engine in Russia with over 60% market share. Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey. We have a full range of advertising products and analytics tools to help optimize your website. Most of these tools have been translated to English to serve our international customers and their desire to advertise on Yandex.
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Bing ads is similar in both ad structure and purpose to Google AdWords. Like AdWords, Bing ads are auction-based and rely on keywords.
If you run ads on Bing, you create bids based on specific keywords. If a bid is successful, your ad appears for that keyword when users search for it. Then, since Bing ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.
This means that you never have to pay for your ad to simply appear — only for clicks. However, you still pay for clicks even visitors click on the ad by mistake or don’t end up buying anything from you. For this reason, it’s important to reduce unwanted clicks on your campaign.
As a platform, Baidu offers advertisers more options than just paid search, with in-feed ads and display ads being two other popular advertising options on Baidu.
Having been set up in the year 2000, Baidu boasts a relatively mature structure compared to other search engines, together with better customer support and more open resources.
How Baidu looks on desktop and mobile
Following a scandal in 2016, Baidu has been forced to overhaul its search results ranking system.