The mechanism to successfully manage social media pages needs a lot of professional skills and excellent content to become a person or company specialized in managing social media sites, especially as searches have increased in recent times on the mechanism of managing social media pages and how to manage social media sites accurately and successfully.
Social media management mechanism
Many real estate, medical and investment companies seek to promote their services through social media accounts, as they always need a mechanism for managing social media pages to successfully display the services, products and services offered by these companies. But what is the process of managing social media pages and accounts?
What is the management of social networking pages
It is the process of analyzing your target audience through social media sites and then working on developing a strategy dedicated to this audience, starting with creating appropriate and accurate content and distributing it to social media accounts, monitoring the reactions, comments and various conversations on these sites, studying and analyzing them, providing service and support to the public, and cooperation with different influencers on social media, all the way to providing reports that explain results and return on investment for the accounts owners.
To manage social media pages, manage your company’s social media sites using modern and unconventional methods, and to establish your company’s name, contact us.
The importance of managing social media sites
As a secret behind success, everything in your life must have a correct management: your livelihood, your time for your family, and other things. And the same goes for properly and accurately managing social media pages according to a successful marketing strategy for the company that will produce final results in a distinct and correct manner. So the importance of managing social media sites is very important, and eventually leads to increasing customers and thus increasing profits.
There are tens of millions of users around the world who use social networking sites, so social networking sites and social media accounts are important for companies and products. For instance, in the Middle East region:
Statistics about social media accounts in the Middle-East
- The number of Facebook users in Egypt has reached 39 million.
- The number of Facebook users in Saudi Arabia has reached (15 million).
- The number of Facebook users in the UAE has reached (8.8 million).
- 25% of social media users interact continuously with e-commerce accounts.
- More than 77% of companies that rely on e-commerce use Instagram marketing to promote their products.
A step-by-step mechanism for managing social media pages that leads to success
There are precise steps that you must take in order to achieve great success during the mechanism of managing the social media pages of your company or product, including:
- There are precise steps that you must take in order to achieve great success during the mechanism of managing the social media pages of your company or product, including:
Among the goals, you must put an appropriate and correct name that expresses the company and the company’s services on social networking sites, and also use a distinct logo that expresses your brand or service that you provide, and this step is one of the steps of managing social networking pages
- Determine the audience you want to target through social media: You must correctly define the audience, and collect all the data that draws the personality of the audience you want to target, and what is the best appropriate and correct way to target this audience.
Among the benefits of correctly identifying your audience:
- Understanding what content works best for your target audience.
- Increasing engagement with the content you post because you are addressing the audience in their language and interests.
- Building a bridge of trust and lasting relationships with your audience, which means more customers and therefore more profits.
- Getting people’s reactions to the services and products you view, which helps you to develop content and improve the quality of your services and products.
You also have to understand information about your audience and among the most important people interested in your services and products, which is information about gender (male – female), knowing the customer’s age, knowing the customer’s profession, knowing the problems and challenges that the customer faces and which your services can help him face, and the impressions of the customers who have targeted them As well as collecting information on the interest of the masses and customers from various social media sites and which one the customer prefers
So you need to define the audience, you must study all the information correctly to arrive at a suitable analysis for your audience in order to target them properly in the right platform and at the right time.
- Rate the social media accounts after you work on them
This step is essential whether you already have social media accounts, or intend to embark on this journey. All you have to do is:
- Evaluate all the data on your social media accounts (websites you are on – number of followers – average interaction with each post – post rate – response speed to customers).
- Rate the content you have been submitting (or have been considering submitting) along with the characters you have drawn for your target audience.
- Identify the people responsible for managing social media.
- Looking at the possibilities that you intend to provide for the means of communication (working hours – the budget, especially if you are thinking about ads) according to your goals.
- Select the appropriate social media for your business: You have to determine what social media is appropriate with your business and with your services and products, this is what you have to decide for yourself, for example do you think that a company like Dove for hair and skin care products is more important for it to be on YouTube and Facebook or on LinkedIn .
- Define the outline of the content: The most important thing in the world of marketing is that you build your own brand or brand (Branding), in order to gain the audience’s appreciation and increase their confidence in you, and for this you have to determine the following:
- Your Brand Voice (Official – Comic – Informative – Sharing Community Experiences).
- Types of content (photos – videos – articles) and how to produce them depending on the budget, the nature of the business itself and the audience.
- Content publishing rate (depending on capabilities and audience).
- Determine the time on social media according to your marketing plan, which is an important step in the mechanism of managing social media pages.
This is one of the most important steps, and before starting to implement the previous steps, in which you set your goals for managing social media pages, you must specify the appropriate time according to your marketing plan.
- Write exclusive, perfect, unique, attractive content: For every content you provide on social media accounts, you need distinct content suitable for the goals of your marketing plan and commensurate with the audience you have targeted.
- Use social media account management tools: These tools are used to manage social media pages, and their mission is to help you easily publish content. All you have to do is put videos and pictures and specify their publishing times, and these tools will do the rest.
- Study social media analytics to see results: This is the most important step in successfully managing social media pages, analyzing and seeing the results for yourself in order to make the right decisions and improve your performance.
- Respond to all the comments, opinions and messages of your customers and followers: Customer service is important for managing social media pages, unfortunately, it is not provided well by many business owners in the Arab world, although it is the most important stage in the marketing process.
To manage social media pages, manage your company’s social media pages using modern and unconventional methods, and to establish the name of your company, contact us.