Social Media Marketing Management

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. In business, social media is used to market products, promote brands, connect to current customers and foster new business.Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like: Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Google+ (pronounced Google plus) is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.” LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them.No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.Benefits of Social Media Marketing:Increased Brand Recognition.Improved brand loyalty.More Opportunities to Convert.Higher conversion rates.Better Customer SatisfactionImproved Brand LoyaltyMore Brand AuthorityCost-EffectiveGain Marketplace InsightsThought LeadershipReasons Why Your Business NEEDS Social Media Marketing:Social media posts can be used to drive targeted traffic.Using social media for business boosts your site’s SEO.If you’re doing it right, social media will lead to real relationship buildingUsers are receptive to your messages.Social media ads allow targeting and retargeting.Social media can help you get noticed at events, and even generate earned media coverage.You can respond to problems immediatelyA strong social media presence builds brand loyalty.Your competition is getting social, so you should too.Social media marketing will get you more sales.You’ll find customers you didn’t know existed

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